The Hidden Cost of Role Misalignment
Misalignment quietly erodes your sales team, draining morale, stalling growth, and driving burnout long before you see the damage.
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Realign and Execute With Purpose
RoleIgnite turns RoleGap insights into action. We help leaders and reps reset roles, set new expectations, and move forward with focus and clarity.
You Can't Scale Misalignment
We fix the root cause of burnout and stalled growth by designing roles from the inside out.
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Psychology-Based Role Design
Leverage behavioral insights to align roles with each team member’s intrinsic motivation, strengths, and emotional needs so performance feels natural.
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Well-Being That Performs
Go beyond perks. Build role-level support that strengthens emotional resilience, reduces burnout, and boosts engagement.
Quick Wins, Long-Term Clarity
Address hidden friction points through caring, clarity-first leadership, boosting productivity and revenue without sacrificing your team's energy or trust.
Build a Team That Performs at its Best
Create alignment and momentum that drives real sales growth.
How RoleIgnite Works
Our redesign process begins after your RoleGap assessment is complete.
Prioritize Misalignment
Start by identifying the highest-impact friction points uncovered in the RoleGap assessment, then define success outcomes.
Redesign the Role
We work with team leads to rewrite roles, clarify responsibilities, and define what “good” looks like without adding complexity or bloat.
Roll Out with Purpose
Integrate updated roles and psychology-backed frameworks directly into team workflows to drive confident execution.
Certify & Strengthen
Close the loop with lightweight certification, ensuring every team member is aligned, accountable, and ready to perform.
Why Invest in RoleIgnite
The ROI of fixing misaligned roles
Aligned Roles, Aligned Results
When reps know what “good” looks like, performance improves, accountability sticks, and coaching gets consistent across the board.
Coaching That Actually Sticks
Vague roles lead to vague coaching. With clear expectations, 1:1s shift from confusion to execution and progress becomes measurable.
Higher Retention, Healthier Teams
Clarity + care = culture. Emotionally intelligent leadership increases loyalty, reduces burnout, and fosters a team that performs and stays.
Who Benefits
The output from RoleGap assessment benefits roles and teams of different sizes.
Fix the Real Reasons Behind Burnout and Turnover
Address burnout, turnover, and performance by identifying where role expectations are unclear or misaligned, so your team can sell with confidence, not confusion.
Gain Clarity on What Matters Most
Confusion around expectations leads to burnout and underperformance. RoleGap helps reps get crystal clear on what’s expected, so they can focus, sell with confidence, and grow in roles designed for their success.
Build the Right Foundation Before You Scale
Small teams feel burnout fastest. RoleGap helps you define roles early, reduce pressure, and avoid scaling confusion by aligning structure with the team you’re becoming, not just the team you are now.
Strengthen Structure to Support Growth
As teams grow, vague roles break down. RoleGap pinpoints misalignments between leadership, management, and reps, enabling you to scale with clarity, reduce turnover, and maintain consistent performance.
Make Training Stick by Fixing the Role First
Even the best enablement fails when roles aren’t clear. RoleGap uncovers where confusion resides within the role itself, providing enablement teams with the clarity needed to drive lasting behavior change.
Turn Alignment Into Results
Empower your team to hit bigger goals with less friction.
RoleIgnite FAQs
Find answers to common questions about RoleIgnite
RoleIgnite is our structured implementation process that takes the insights from your RoleGap assessment and turns them into action. We help you realign roles, reset expectations, and embed clear definitions of success into how your team operates day-to-day.
RoleIgnite is for sales orgs that know they have talent, but performance is inconsistent, coaching isn’t sticking, or teams are stretched and burned out. It’s ideal for any team ready to move from reactive fixes to sustainable, role-based execution.
RoleIgnite follows four phases:
1. Prioritize friction points uncovered in your RoleGap
2. Redesign roles with clear expectations, accountability, and success criteria
3. Rollout updated definitions to reps, managers, and enablement
4. Certify and embed the new structure through targeted reinforcement
Most RoleIgnite engagements take 4–8 weeks, depending on team size and complexity. It’s fast, focused, and designed for minimal disruption while driving maximum alignment.
Aligned roles, consistent coaching, improved team morale, reduced burnout, and more predictable performance. Reps understand what’s expected. Managers finally coach with clarity. And your org operates with real momentum.
What Clients Are Saying
Winnie, Account Executive
How We Drive Change
Here’s how we help you identify burnout and build lasting performance.
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RoleGap
Uncover hidden blockers with a comprehensive team assessment that delivers the clarity and alignment your organization needs to move forward with confidence and purpose.
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RepReady
We move past pain funneling and opportunity management. Our behavioral sales training equips reps and managers to focus on winning valuable partnerships rather than simply landing the deal.