Your Sales Team Is Misaligned
The disconnect between leaders, managers, and reps is silent, and it’s draining performance every day. RoleGap uncovers the root misalignments behind burnout, churn, and inconsistent execution so you can fix what’s broken at the role level.
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The Problem Isn't Effort. It's Misalignment.
Reps burn out in roles that lack purpose, and alignment. When expectations are vague, pressure builds, performance stalls, and turnover rises. You don’t fix that with another playbook. You fix it by redesigning the role itself.
Not Just Insight.
Clarity That Drives Change.
Diagnose role-level friction through a structured assessment and 1:1 insights.
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Root Cause Clarity
RoleGap uncovers the hidden misalignments in expectations, accountability, and pressure that lead to burnout and stalled growth.
Role Level Precision
Structured interviews, team diagnostics, and role mapping reveal how each role is defined and executed, so you know exactly what’s off.
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Roadmap to Change
You don’t just get a report. You get a role-first plan to realign expectations, improve performance, and reduce burnout fast.
Set Your Team Up for Success
Your high-performing sales team starts here.
How RoleGap Works
A four-week process that uncovers the invisible friction holding your sales team back and gives you a clear, aligned path forward.
Discovery
We meet with sales leadership to map team goals, align expectations, and set the RoleGap plan.
Assessment
Designed specifically for small teams to maximize output without overwhelming processes.
Delivery
You receive a detailed report that shows where clarity and execution are breaking down, organized by role, level, and theme.
Guidance
We walk leaders through clear next steps to implement changes or activate RoleIgnite to redesign roles.
Why Invest in RoleGap?
The ROI of role alignment
Increased Performance Through Clarity
Clarity ends guesswork. When reps know what’s expected, they focus faster, execute better, and coaching finally sticks. This leads to higher productivity and more consistent results.
Lower Burnout and Reduced Churn
Misaligned roles cause disengagement, frustration, and turnover. Role clarity improves retention, morale, and manager effectiveness.
Scalable System That Works
Aligned roles create smoother handoffs, faster onboarding, and more effective enablement. You build a system that performs as you grow.
Who Benefits
The output from RoleGap assessment benefits roles and teams of different sizes.
Fix the Real Reasons Behind Burnout and Turnover
Address burnout, turnover, and performance by identifying where role expectations are unclear or misaligned, so your team can sell with confidence, not confusion.
Gain Clarity on What Matters Most
Confusion around expectations leads to burnout and underperformance. RoleGap helps reps get crystal clear on what’s expected, so they can focus, sell with confidence, and grow in roles designed for their success.
Build the Right Foundation Before You Scale
Small teams feel burnout fastest. RoleGap helps you define roles early, reduce pressure, and avoid scaling confusion by aligning structure with the team you’re becoming, not just the team you are now.
Strengthen Structure to Support Growth
As teams grow, vague roles break down. RoleGap pinpoints misalignments between leadership, management, and reps, enabling you to scale with clarity, reduce turnover, and maintain consistent performance.
Make Training Stick by Fixing the Role First
Even the best enablement fails when roles aren’t clear. RoleGap uncovers where confusion resides within the role itself, providing enablement teams with the clarity needed to drive lasting behavior change.
Transform Potential Into Performance
Empower your team to hit goals and grow together.
RoleGap FAQs
Find answers to common questions about RoleGap
RoleGap is a diagnostic assessment that reveals hidden misalignments in sales roles. We interview leaders, managers, and reps separately to uncover disconnects in expectations, clarity, and confidence—then show you exactly where performance is breaking down.
We interview leaders, managers, and reps separately to reveal where roles are misaligned. Each group completes our RoleGap assessments, allowing us to map disconnects across five key areas and give you a clear picture of what’s blocking performance.
RoleGap is for sales teams hitting growth ceilings, fighting burnout, or struggling with inconsistent performance. If you're asking, “Why aren’t we performing at the level we should?” RoleGap shows you exactly where to look.
Because when roles are misaligned, coaching won’t stick, performance won’t scale, and top reps won’t stay. RoleGap helps you quickly uncover what’s unclear, miscommunicated, or structurally broken within your sales organization. We don’t just highlight problems. We map the friction so you can move forward with confidence and clarity.
The complete RoleGap process typically takes 3 to 4 weeks, depending on the team size. It moves fast with minimal lift from your team. We surface deep insights through interviews with leadership, managers, and reps and leave you with total clarity on what’s misaligned and precisely what to do next.
What Clients Are Saying
Jeremy, CRO
Our Other Solutions
Once you’ve diagnosed the gaps, here’s how we help you fix them and build lasting performance.
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RoleIgnite
With RoleIgnite, we use RoleGap insights to redesign roles, define success, and align your team for clear, confident, and consistent performance.
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RepReady
This isn’t pain funneling, opportunity management, or selling to business needs. Our sales behavioral training prepares reps and managers to win the partnership, not just the deal.